I met with my client Von at Orrin Vineyards today to see the new Viognier label. I have to say they look pretty sharp. I learned a lot about wine label design on this project, there is a lot more involved than meets the eye. Von was great to work with, he gave me complete creative control to see what I could develop. What designer doesn’t love that? We started from scratch by redesigning the logo, then moved on to label design. Once both of those elements where set into place we researched papers, bottle shapes and colors, and wine top colors. Von decided to go with off-white linen paper with a prussia wine top. They’ve been getting rave reviews from sommeliers which means I did my job.
I’m so glad that Orrin Vineyards is happy with their new wine branding and I hope it brings in a lot of new wine lovers.
